Hints and tips for making a great video

• 1

  Keep it simple

  Cast aside all notions of Hollywood-style sets. Creativity is nice, but we're not looking for the next Steven Spielberg - we're looking for passion, originality and keeping to the brief.

• 2

  Plan the location and action

  Where do you want to film? What might affect it on the day? Are you going to appear in the video or will you read a commentary over the top of the action?

• 3

  Plan and prepare your script

  Whether you're in the video yourself or reading a voiceover, think carefully about what you want to say and structure your script in a logical way. Write it, rewrite it and fine-tune it. Does it answer the question of how £15,000 would help you make your mark on the world?

• 4

  Examples are good

  An anecdote or story will help highlight what you're saying and paint a vivid picture in the audience's mind.

• 5

  Practice makes perfect

  The more rehearsed you are, the more natural you'll sound. But don't worry about memorising it - you can always ask someone to hold up prompt cards for you.

• 6

  Speak clearly and with authority

  Don't rush what you're saying. And don't speak too quietly. Take a deep breath at the beginning and project your voice throughout. Don't be afraid to use pauses either - they'll allow the audience to digest what you're saying.

• 7

  Don't use 'filler' words

  Try not to pepper your speech with "like", "sort of", "kind of", "erm", "you know what I mean." Keep it concise and articulate so it sounds like you're sure of what you're saying.

• 8

  Ask other people's opinions

  And listen to them! Try to get as much feedback as you can.

• 9

  Relax and smile!

  Take deep breaths to calm yourself down.

  And if all goes pear-shaped ...retake!